The Global Gender-Smart Fund (GGSF) initiative, led by Women’s World Banking with NIRAS as a key technical assistance partner, works to reduce the persistent gender gap in access to finance and strengthen financial inclusion for women worldwide. In a recent initiative, the project team developed a series of five webinars on gender-inclusive finance running over a six-month period.

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To boost participation and ensure learnings reached a wide audience, our communications team designed and delivered a targeted promotional campaign for the webinars. We developed compelling social-media assets and messaging and used LinkedIn advertising to maximise visibility and drive registrations from priority stakeholder groups.

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Through strategic digital outreach and audience-focused design, we helped elevate the conversation around women’s financial empowerment and expand the reach of this important knowledge-sharing effort.